VIIATT 2026 Debuts Lifestyle Trend Zone, Offering Comprehensive Forecast for Spring 2027

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technology (VIATT) will introduce a trend zone for the first time in its 2026 edition, providing a forward-looking, full-industry perspective on Spring 2027 trends. The zone is a collaboration between NellyRodi™ Agency and MUSEATIVE, covering three interconnected areas: apparel fabrics and fashion, home and commercial textiles, and technical textiles. The theme for this integrated trend display is "ARTISANSHIP," aiming to bridge traditional industry divisions. It will be organized around four key sub-themes: "TO WORK," "TO RELAX," "TO HAVE FUN," and "TO CREATE," shaping future approaches to clothing, home experiences, and interactions with technology. VIATT trend designer and MUSEATIVE creative director Kai Chow explained that the zone presents lifestyle trends as a common design language that naturally crosses industry boundaries, connecting clothing, lifestyle, and the materials and technologies that support daily life.